Communication examines how political messages are made and delivered: framing and message testing, audience targeting and segmentation, spokesperson strategy, government information campaigns, and measurement of effect. Coverage draws on persuasion research and states where evidence is thin. Read by campaign staff, communications teams and researchers studying public opinion.
Communication examines how political messages are made and delivered: framing and message testing, audience targeting and segmentation, spokesperson strategy, government information campaigns, and measurement of effect. Coverage draws on persuasion research and states where evidence is thin. Read by campaign staff, communications teams and researchers studying public opinion.
The Oval Office address once commanded the Big Three networks simultaneously; today the same speech reaches a fraction of that audience, and the White House's incentive is to skip the request entirely.
Gabriela Montoya · July 5, 2026
A push poll is a persuasion call disguised as a survey — thousands of calls, no data collected — while legitimate message testing looks similar on one call and completely different in aggregate.
Gabriela Montoya · June 12, 2026
The opinion-host format built to hold subscribers through inertia survives on declining linear platforms while its stars take the audience relationships to independent platforms.
Colin Reyes · May 20, 2026
Research on news deserts finds less split-ticket voting, weaker accountability at the ballot and campaign money flowing to the uncontested information space.
Gabriela Montoya · April 27, 2026
The FTC's endorsement guides require material-connection disclosure and the FEC's rules reach paid political content, but unpaid enthusiasm, platform-native formats and foreign packaging fall between them.
Gabriela Montoya · April 5, 2026